Ep 35: How To Use Google PPC To Find Real Estate Investment Deals

Today on the Value Driven Investor Podcast we are going to get a little more sophisticated with our marketing by diving into Google PPC.

Pay Per Click is a tried and true method of gaining leads, but it comes with risks.

Robert Grand has successfully used Google PPC to land great deals.

He'll walk you through the process, especially the landmines you could stumble across that could cost you big bucks.

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Full Transcript

back for another episode of the value driven investor podcast, and after that drive thru dollars episode, I think this episode is going to be as good or better. My boy Grando has a really good story on how he executed the Google PPC, which is what our main focus is going to be today on how do you use Google piece PPC, to find more deals. Now, this is a little bit more of a complicated strategy, it's going to be a little bit more of an investment than drive for dollars, which I think is about as simple and could potentially be as cost effective strategy that you could possibly implement. So it's great when you're in the survival phase, I would say that how to use Google PPC to find deals is going to be a little bit more of an advanced strategy, it's gonna take you a little bit more money. So it's going to be something where you have some money in your pocket, maybe you've done a deal or two. And you're like, Okay, I'm gonna move, you know, I'm gonna scale my, my strategies here to find more deals. But we're gonna focus today on a literally a story that Grandal has about a property that he got off his Google PPC advertising. And then how did it all go down? So Grando? How're you doing, buddy? I'm doing great, man. How are you? I'm doing fantastic. I'm excited for this episode. And you know what, after the dial for dollars yesterday, I mean drive for dollars yesterday, I was kind of like, man, there's a lot of good information that's gonna be coming out of this month, this month's podcast with these three different topics. But today, I'm really excited because you got to give me a little rundown of this story. And how you use Google PPC, I don't do a ton of Google PPC. So that's why you're kind of the expert today on on Google PPC. But let's let's kick it off. Because what I think is really cool is that you actually found this deal, it was a really good deal. But then it did a lot of different things for you because it became a rental. So you found the deal, you could have wholesaled it but you're like, Nah, I'm gonna hold on to this, I think I got a really good price on this. You kept it as a regular rental, not an Airbnb, nothing like that regular rental. And then at some point, which you're going to share with us, you said, You know what, I got to capture this return, and you ended up selling it. And man, you made a ton of money. So I know, you're gonna tell everybody how much money you made at the end of it. But I mean, when you think about these ROIs it's like, why aren't you doing this? So take it off, man and start start this story

off. Good, man. I appreciate that intro. Yeah. So you know, so the first deal I ever did, you know, was with a Google Pay per click ad. And that was the truly the first our first kind of like, catapult with my brother and I back into real estate investing, when we said, we're going to rehab houses back in 2017, pushing into 2018. And so this, this first deal is pretty interesting. But you know, before like, I'll kick into that, I'll just say, like, Why did I get into Google Pay per click? That's probably probably the first thing why would you even do that? Why would you use another strategy, it is more advanced is more complicated, you know, back then I you know, if you remember, I'm a huge carrot fan. So I have my carrier site. And the next natural thing to do would be to add something that can push traffic to your carrier site, you know, so you can capture that lead, bring them through a process. And so that was kind of the big deal for me. And so when I learned about Google Pay Per Click, you know, is actually through some people a carrot, and some other people I've just been following in the investment world. And what what they said was, it was just like, it's very kind of hit me, you know, it's like, they're the most highly motivated leaves that you'll get. And so I was like, Well, if I had to pick a strategy, you know, then wouldn't I want to go after the most highly motivated leads I could get? And so that's kind of what got me into that. And that's kind of what got me rolling with it. So I went through set up my ad campaigns. And wait a

second here. Let's stop. So you're telling me that Google PPC leads are going to be the most highly motivated leads that I will receive? Can you just give me a little why why is that?

It's a really good question. Because when somebody has a problem, what do they do? They google it, that's such a common thing, you know, for people, you know, like, they go through and they're like, how do I fix this problem? They start searching these terms. Well, Google understands when somebody's searching these terms, how to place ads in front of them with that if you set up your ads correctly. So if you have a problem, and you go search it on the internet, which I do it probably what, 10 times a day a minimum, I go whatever the problem is, you know, if it's, you know, working on a house, I need to figure out something inside that house. I'll Google it really quick to see what are the options, right? This is no different when you're trying to sell somebody or provide somebody a service. When you're trying to provide the service of buying a home for cash. They may have a house. It's like they got just inherited a house from grandma. How do you sell an inherited house right? That would be a keyword that Google would target and then you can add target that back which is pretty crazy. So that's why Say and that's what I've always heard and I know to be true is the Google Pay Per Click leads, when you get one of those guys through there, they are very highly targeted leads, they're the best leads that you can actually get. They're typically very motivated. And you can solve that problem because they've got that pain point right there, if that specific time, and if they can connect with you. And you can follow through with that loop, call them back, get into their house, there's a high probability to close that deal.

Okay, Grant, just because this is going to be in if I'm a listener, this is in my head. What give me a rough number. So like, how many leads am I going to get? Like, how often do I get leads? How many leads? Should can I expect? Like, is this a hurry up? And wait kind of situation? Just give me a little understanding of like, if these because I mean, when you say that I'm like, Well, dude, I'm going out. I'm putting $10,000 on Google PPC. And I'm gonna crush every deal that comes through because like, these people are so motivated.

Right? Yeah. Yeah. So that's a good point. So it's a long term strategy, you know, so you gotta always think long term with it. So you want to think, you know, dollar cost over time, you know, and because the longer you go in, the more leads you get that the better off you are. So if you focus on that, then that's kind of a different thing. But you want to focus on your cost per acquisition, too. So What's it costing you each time to get it, you know, if it cost you $1,000, to make $100,000, it's a pretty good win. So it makes it really easy when you think like that, but I would say like, I think they say, on average, you know, for every 15 leads, you get your close one deal off that that's how many leads are you getting a month right now? Yeah, so a month, you know, I would say it's all it's all market dependent, right? Like, if you're in a really huge market, you might get 5060 leads a month, if you're a smaller market, like us, you know, we may get like four or five, six leads a month, you know, out of a smaller market. So it's all based on volume, you know, the amount there. And also the other thing that I find, like our markets really hot right now. So when I first started doing Google Pay Per Click, we get like 1012 13 per month, you know, close one every couple of months, but now it's kind of trickled back down. Because it's such a seller's market, there's less than a month of inventory. So you do have that competition to where people can just go put their home on the market, regardless of the condition of it, and get it sold that way and potentially get more money, but there's always those homes that are left out there that need somebody to come in and make a cash buy on that you can still get so I actually would say right now, Google Pay per click is probably the lesser of my business. But I know, you know, over time, as the market starts going the other way, it'll become again, the bigger portion I business, but it's how

it was it gets harder to sell a property you think it's gonna get be more this Google PPC is gonna be a better strategy. Whereas now, it's so easy to sell a property that people can just be like, I got a property and boot people just start flooding the

market. Yeah, that's my area, you know. So like, when I look at, and I was thinking about this, before we got on this episode, my area is very lean, your area is very lean, like less than a month inventory. But there's places in the United States that still have five, six months of inventory, where you can buy houses for good prices. So Google Pay Per Click might be a better strategy in that location for a higher volume of leads, I still want the leads that come through there, you know, even if it's 123, or four months, because they're such highly targeted leads. And if I do get one of those to pop, you know, then I'm going to get a really good deal on a house. And I know it. So that's, that's one of the kind of just the interesting thing that I've noticed over the last few years, you know, it started off amazing. And as a market kind of crunched down went from three months of inventory to two months of inventory to less than one month, inventory is a little bit harder, because they have more options to solve that problem. But when you go back the other way, and it starts climbing, and it becomes kind of more of a neutral market, three months, four months, five months of inventory, there's less options because you want to get something sold fat, excuse me, rough morning, but you want to get something so fast. And it becomes harder when you try to put it in MLS to get sold fast when there's lots of options. And the average market time is, you know, 100 days plus so that's kind of a couple of things that

that's good information. Yeah,

I mean, it kind of makes a lot of sense, doesn't it? Like when you think about it, it's kind of the perspective, you know, being an agent, editor.

So let's lead into this story. So okay, now you put the ad out there, or wherever you want to start, but let's keep going down this road because I don't want them to miss out on your story.

The story good. So the first deal I ever got is a deal of it came from a little town called Oak Ridge. And it's a pay per click deal that came through Google and it was probably about month three, and I think we closed it on month four. And and on that deal. We had a lot of other you know, potential deals come up. But this one just came up and it was like a homerun you know, and, and so that kind of paid to be true. You know, it was about 13 or 14 leads that come through. And then finally we got an acquisition on one. So this house was this classic situation where you know, mom and dad owned it and built it was like a 1970s rancher style home which is what I wanted. You know, it was like the perfect dream. We we walked in it had green shag carpet. It had, like, you know, it had like those dark brown couch with like, even like that little yellow glass, you know, they put like, I don't even know, like, it had like this chandelier that had like the multicolored chandelier, you know, like, I'm

coming to the door with her bell bottoms on and or when she answered the door,

it was the kids that were like sitting there thinking, like, what are we gonna do with this house, right? They're like, we couldn't even put this, they're like, we can't put this, nobody's gonna buy this place. It's so hot today. And it and then also it had all her stuff in it, right? So that's another huge saying when family members come to town, and they have to deal with all the family members stuff, they become very overwhelmed. And they're like, What do I do with all this stuff? You know, and, and that's one of the things when you're smart, and you're a cash homebuyer, you let them just make the stuff they take what they want, and leave the rest. And so we knew, you know that that was a big issue for them, because there was so much stuff packed in this 1970s. rancher. And if you can imagine, you know, that old linoleum, you know, that green shag carpet, giant fireplace, you know, there was just like, like, you walk into

lava rock, right? And you're just like, oh, lava rock, like, what was that cool for real?

It looked like a party going on in there, you know, and that's pretty much like, they must have had a great time in the 70s on that house. That's all I can say, you know, so we ended up coming, you know, to a deal with these people for $100,000 on the purchase price. And this isn't an area you nobody's like, whoa, whoa, $100,000. You know, that could be good. That could be bad. But we're on the West Coast, you know, and in my area here, the average home price now is $525,000. And how long

ago this lead was, what, three years ago, three years ago.

So this means even back then the average home price was still in the three hundreds. And at the day, like if we were going to, you know, if we were to just rehab that house and put it right back on the market, it would have been a 280 $85,000 house, you know, to actually get sold. So this place like we went through and as our first deal that we did, where we're like, we're gonna just jump in, we're gonna rehab this house, and we're gonna knock it out and doing great. And then a lot of things went bad was actually one of the first times like, I'd been working with a contractor. And that contractor actually kind of screwed me a little bit on that deal. He didn't pay a few people, then eventually he goes out of business. It was like my very first deal. I'm dealing with that. And like, one of the things he didn't pay was like the gutter guy, you know, like the gutters. I didn't get paid $1,200 for the gutters. And so I end up having to double pay for the gutters, and do a lot of different things. But it taught me a lot of lessons on that first deal. were great.

Let me let me go back for a second, though, on the ad. So because obviously you're attracted, it sounds like you attracted some kids who inherited house. Yes. Now was that ad specific? Because when you do a Google PPC ad, you have literally text in there. And then obviously, they searched up potentially, in the Google search, you know, how do I get rid of mom's house or I inherited a house or something like that was was the texts that you use in your Google PPC relevant to who showed up at the door for you?

Oh, yeah, totally. So it was a it was it was the child you know, that shut up the door, and they want to sell the home, get rid of it, because I said, We'll buy your home fast for cash, no hassle, leave anything you want. You know, you're hitting all those pain points need to sell

was on your webpage, right? So they hit the Google PPC and then it lands on this specific page that is perfect for

them, right? Well, no, it actually so there's lots of different like contextual keywords and stuff you can place in, they call it like dynamic in Google. So you can put like, need to sell house fast for cash, leave all your stuff, things like that. And Google will start implementing some of those keywords into the strategy. So you will know like one of them one of your one of your ads would be like, nice Ellen inherited property, right. But then there's other like just kind of filler keywords that they can grab and put in there. And you have your ad. So it's like your as you're writing the headlines like, Okay, I need to sell an inherited property in Eugene, Oregon, right? Sell your house fast for cash, leave everything behind. And you you put all those in just starts building out the ad for you call this number, or click this website link, you know, basically like that kind of in a nutshell. And so when they're searching on the other side of Google on the user side of Google, if they're going through, like I need to sell my inherited property, you know, in Eugene, Oregon, right, and this is a little bit outside captures it. So they're like, I need to sell this house fast, and Eugene, Oregon, and boom, we come up with the ad. And there's probably other people that are going to be competing for the same exact ad. But you just hope that your headline is compelling enough. But also know is if they clicked on your ad, they're probably clicking on all the other ads. So the person that responds the fastest is probably going to be the one that lives that deal. So here's one of those kind of like, when you get the lead, you gotta hurry up and go. But it's interesting because you're taking the pain point in their head, they're putting it into the computer, and then you're Putting yourself in the position of the seller with the issue and trying to solve that problem with an ad. And that's kind of how I've always thought about it, you know, and that's what kind of goes into it. So when you're looking, you're kind of thinking about, like, you know, what goes into that good ad, you know, with probably the biggest thing is, is having that catchy headline, and being specific to the end user, right? So you want to be very specific and niche to them. Because you could just put out an ad that says, We Buy Houses. Yeah, everybody does that. We buy a house in Eugene, Oregon, and they're like, Okay, well, they buy houses, but will they buy this house, they buy ugly houses can have stuff left. And so it leaves that question in their brain, whether it's the right person to fulfill what they need. But when you're targeting them in your, in your focusing on the niche of it, that's probably the most important because you're so specific with those keywords as to what they need. And Google like loves that, right? So when you have that that's like the like this is solving that problem. So your relevancy comes up even higher on the Google ads because of that. And I think you know, it's also one of the things the more you pay, the more you play, and then if a lot of people are going after those keywords, the cost also can go up over time. But if you just keep refreshing your ads, and saying how can I tweak this to really target this person for this app? How can I you know, somebody's in foreclosure, how can I solve their problem? You know, they might not say, like, you know, you know, sell bank foreclosed home, you know, they're like, they might be something like, I'm in foreclosure, what do I do, right? You're in foreclosure, what do you do? Boom, up comes our ad, Are you facing foreclosure, we can help, don't worry, we can walk you through this process, you know, like type of thing, do not, you know, you're not let your home go, we can get your equity out of your home for you, we can get you moving in the right direction, you can have catchy things like that. Those types of things like grabbed people, you know, and it's just kind of marketing one on one with that. And that's what's really cool, I think about it, you know, kind of thinking back and looking at it, and I'm not a pro at it. And we have somebody that now kind of manages that aspect of our business. But starting out, you know, that's kind of the mindset that I was in to try to get those ads off the ground and go, and

that's cool. So okay, let's get back to your story. Now you're with the kids. We obviously understand that they were they inherited a house, they that's why they hit on your ad. Now you had a great phone conversation with them, which said, Yeah, I know, I can help you, they probably landed on your, your page, which had good content. They're like, Oh, my gosh, this guy can solve my problem for real. Now you're at the house. Right? What I mean, how do you close on that opportunity? Like I think that's part of, you know, how do you use Google PPC to find deals, that's great. You can find the deal, you can get the phone call, but you still got to close the opportunity. Because if you didn't close the opportunity, you want to been able to get the end result that you did get. Right.

Right. Yeah. So I think like, with that closing of the, you know, closing that opportunity, a lot of people will give you every sales tactic in the world, right? Like, how do you how do you overcome any objection they have? How do you do this? How do you do that sell, sell, sell. And the biggest thing that I can say it just comes down to being human, and being empathetic and understanding and realizing what they need, and listening to them. So when you do that, and you're sitting there listening to them, and you understand, like, okay, yes, tough situation, you know, and you just walk through that process with them, your goal is not to sell them, you know, your goal is to connect with them, and build the relationship. So that way, they trust you more than they trust anybody else. And that's just a legitimate thing. And if you're not the type of person to do that, then it's probably going to be hard for you to close a lot of deals, and you could go out there and be that hard selling person that probably gets results. But you know, being a human, and being empathetic to other people's situation, because a lot of these people are in really tough spots. You know, like, it's, you've already lost a family member, you know, and now you have to deal with their property. It's stressful, you're probably not living in the area, maybe you are, but you still have to deal with it. And you've got your own life to deal with, you know, so there's just a lot of stressors out there. You know,

another thing is, too is that, you know, I don't know, grandma and I, we've been in sales for a long time. And when somebody gets on the phone, and I know they're trying to sell me it is the biggest turnoff, and literally, I know everything they're gonna say. And so then basically, I start reciting their pitch, and they're like, what, what, what, and it totally throws them off. I'm like, Yeah, dude, quit trying to sell me man. Just talk to me like a human. And people can smell that from a million miles away that Oh, this guy's just trying to hustle me for money sees I'm vulnerable and he wants to take care of me and I'm easy prey. And it sucks. Like, I hate doing that. I won't do that. I'll lose the transaction because I refuse to do that. Because I hate when it happens to me and I just don't want to be that person. I 100% agree with you. I feel like I'm gonna get more transactions. If I'm just empathetic. I'm really, truly, genuinely want to do what I believe is in their best interest with all my experience. And I think, you know, you got to emphasize that because that's what the value of an investor weighs about the value of an investor is about taking care of people. It's not just about making money. So I'm glad you bring that up, you bring that up all the time grand. And again, it just it speaks to our principles and beliefs as investors and I just think it's so important to emphasize that stuff.

I'm with you 100%. Like salespeople, I mean, they always think they're, they're there, and I get it, you know, I get what they're trying to be successful. And they leave that human side, you know, alone, and they don't bring it into it. And people just want to do business with people they know, like, and trust and salespeople know that, but they go about is such a weird way. So that's why I don't consider myself a salesperson, I consider myself a problem solver. You know, it's like, I'm always just trying to solve people's problems. And there's always people out there that will say, hey, you know, you're still taking advantage of people. It's like, No, I'm not I'm solving the problem. And if you ask anybody I bought a house from, they're happy about it, you know, so yeah, you know, in this house, you know, going back to this one, and kind of reeling it back in, you know, the other thing that I think it's really important, like with Google Pay Per Click, it's just knowing your area, right. So that's like, you know, a lot of people. One of the things I see in Google Pay per click is there's a lot of big nationally based ads, you know, and like the got these huge companies like the probably not the Zillow has, but Zillow type companies in the investment arena that want to we buy ugly

houses, you got that over there. What's that? We buy ugly houses, you have that over there? And ug, yeah, we buy. They're everywhere.

They're everywhere, if you'd like, and I get it, they're a big national, big, giant corporation. And so they come in, and this is going back to being gay when they come in and try to lock down this deal with somebody over the phone without even getting into the property. And then they want to give it to somebody else. But, you know, do they really connect that well with the person? Can they really build that trust, like 100% over the phone, and they're just trying to lock down that Deal, deal deal. But when you're specific in your location, and the community that you're in, I think it's very helpful because you know, the area so well, and you don't make a bad decision on a five

plus, you can write ads, like when you're truly trying to deliver a service to your community, and you're doing it in a value driven investor way, then, at the end of the day, your ads gonna reflect that your landing page is going to reflect that. And then when they meet you, oh, my gosh, it's congruent. So all that messaging, which is a very important thing, when you come to marketing is congruent. And they're like, Man, I think I can truly trust this guy, which almost seems too good to be true, which I've been told multiple times. This seems too good to be true in my face. And I said, Okay, well, then just go through the experience with me, you're gonna have to trust me. And then they do. And then at the end, I'm like, Was it too good to be true? It was, but you know, what you delivered? And that's just reality, like it can happen.

That's so true, man. Yeah. And I think that's where it comes down to bigger isn't better in the broad category, because you may think like, like, I'm in the state of Oregon, it might be, you might think I should just broadcast to the whole state, and then get anybody but like, really? Like, if it's five hours away in Oregon? Do I really know that area? Do I know those people? Do I know what's going on? Not right. So it's better for me to stay in my lane and really just hyper focus on this area. And I think there's plenty of business for you to do when you do and you think and I think most investors that are really successful are the ones that really focus on their local areas are primary, and then eventually ad, you know, different stuff down the road. Let's

get back to Google on that. Because when you're writing your ads, are you writing your ads niche to like Eugene, or specific cities? I mean, are you writing batch ads that are very niche E? Or are you writing like one ad, and that's kind of what your campaign is his one ad, which is covers, whatever,

there's multiple ads like for each city, so like, my Google campaigns are built out, like Eugene, Oregon, just on area, the next city over, it's his own area, the next city over itself, its own area, they all have specific landing pages for each one that we went through designed and connected with what we know that the most important information that people might want to know in that local community. And you know, that's what we do with our care site, we break out all those specific landing pages for the cities, and walk through it. But that gives you the ability to really specifically target like, the keywords that you feel are the most important in that area, because you've done some research, you know, keyword research is probably the biggest thing that you can do when you're doing it. And, and what's great about like Google Pay per click is they have a keyword tool built inside the back end of it, and you can start searching keywords. Another great one is like Uber suggests you can suggest like go to Uber Suggest and typing keywords there and start suggesting and showing you search patterns on it just like Google, but I feel like Google is a little bit more user friendly, you know, format for you to kind of understand it, but um I think it's, it's, it's really important because it may be different in like, one community or the next, you know, you know, maybe one community has like more foreclosures for some reason, right? You never know. Or maybe there's, it's an older community and there's a higher death rate, right. So and there might be more inherited homes. And so just knowing your local market and knowing you know, the demographics of it, and stuff is really important. And Google's good with like, kind of the base, you know, demographic geographically, kind of it'll, it'll come back and tell you, what's the average age of the person clicking on your ads and stuff like that. So when you when you segment out your ads into individual cities, so you can start getting that data? You kind of looking at it and going, hmm, it seems like 60 plus year olds are clicking on my ad in this community. What should I target to those people? And what can I think about that will be very helpful for them?

Or how can I just this landing page so that it's more congruent with the person that's going to actually be landing on it?

Yeah, exactly. Man. So. So that's why like that whole kind of getting that data, and then the keyword research for that local community is really, really, really important. So

let's go back, I want to still hear this story. So you're talking to the kids, you're about to take the house down. What like fit, let's finish this sucker off. Because this is a great story. Oh, like the town

that we bought it from is actually a town that we grew up in, you know, small town a little bit east of Eugene. And so we're there. And then the the lady like the people there, they actually, I didn't really know them, but they knew us, which I was like, that's exactly what you're what you're just talking about, right? Which is super powerful. So they they knew us, but then they also Googled us. They also Facebook, stalked us look this up on everything, and then they go, man, you guys are really doing great things. We see you're doing impact club, Eugene, we see you're doing this, I was like, these people really did their research on us. And they're telling us this at the house, they're like, in there, like, there, we know, like your parents from Oak Ridge, and they're a little bit older, you know, probably like 1520 years older than us. Like, yeah, we knew your parents from Oak Ridge. And, you know, we know your, you know, your mother in law, there's a man, we're good friends with them, this and that, and like, and they did their research and checked in on us. So by the time we got to the house, you know, essentially, they're already excited, because they already know, like, and trust us, you know, so it was kind of important. So, once we got there, we just heard what was going on? I'm like, Okay, well, we definitely want to come to an agreement with you on this house. You know, what price do you feel is the right price that you'd be willing to sell it for. And just we're human about it and walk through and they said the price that they wanted, we came back with a little bit lower price, and just explain why we could pay this price. And one of the cool things that we like to do is just break the numbers down 100% for somebody, and we'll say, Hey, we're gonna buy your house for this, it's going to cost us to buy it, we're going to put this amount of money into it, we're then going to go put it back on the market to resell it, you know, you could do this yourself, and you should do this, because you should make the more money, you know, out of the home. But you know, of course, a lot of people don't want to do it. Maybe once a while somebody got you know, you're right, I should be that but at least you're giving them all their options. But they didn't want to do that. So then we just came to terms on the on the property. And we gave them time to get all the stuff they needed out. They needed, you know, we could they needed to close it. And then they needed a few days on top of that to kind of get what they wanted out. So we're just we're just flexible with them with that. And we let them do that. And as soon as they were done, they said, Hey, we're done with the house. It's all yours. That'd be great. And then one of the cool things is they said, Hey, can you send us a picture? You know, once it's all cleaned up and everything, we'd love to see it, you know, type situation. And but the cool thing is like in the end, like when we did some of those pictures, it was like, I can't even believe that's the same house like I know, right? Yeah, it's crazy. So

it was awesome. That's awesome. And Grando. You know, one of the things I want to touch on is that when you said they did their homework, that's what we call the rabbit hole. And so part of being investors also you have to be a marketer. And in order to be a marketer these days, you have to create content. And the content that you create is how you are judged. Robert has the impact club. Okay, you guys, this is one of the things if you've listened to our podcast, one of the very first episodes is introducing ourselves and talking about the things that we care about. You know, Robert and I are very passionate about giving back to our community and giving back to causes and, and being philanthropic. Right. And so he does this impact club and he has videos out there and he has content out there. So people know what he's doing in the community. Okay, well, as he doesn't just He does it because he loves to do it. But he documents it because he wants the world to know that he's doing it so that they know what kind of person he is. He also creates these landing pages. He creates these videos he create, he writes up all this content, he writes blogs, he does a value driven investor podcast, because he wants to know like, here's the kicker. When you do as much content as grant and I do at the end of the day, you can't lie Because eventually, when you're doing all this content, you're gonna forget what you said, and this is what my grandfather told me, he goes, kid, don't ever lie, because you'll forget what you said. And then it'll come back to haunt you. And that's the beauty of content is that people scour the earth for all your content, because the more they can find it, the more they can really judge who you are. Because at some point, you're gonna lie in that content, and then they're gonna be like, Ah, I caught it. See, I can't trust that guy. But the thing is, when you're genuine, and you are who you are, and you create as much content as we create, they realize, you know what, this guy's legit. Now, let me meet them in person and verify that it's huge. You guys, the rabbit hole and the content and everything you create is huge, especially in support of a Google PPC campaign.

Yeah, I couldn't agree more with you on that one, man. That is totally true. So and that's the crazy thing about that, you know, like, that trust, and everything was built. So like, you know, when you think about competing against somebody that's like a big national person, right? That's the competition, they're actually trying to compete against me, which is pretty dang hard. You know, and people see it the other way, oh, these big guys, they come in here, they try to buy everything, it's like, waste your money in my community, good luck, you're going to be dumping tons of money in this area, it's not going to help you because I'm gonna be able to connect better and people have a way deeper rabbit hole than what you have. So

that's awesome. So okay, you got the property, you were convenient. And the other thing is, if you aren't listening closely here is that on grandma's page on his landing page, after you hit the PPC, you land on the landing page, and he makes you these promises. And the thing is, he delivers on each one of those promises. For real, it isn't some sales pitch. And then he's like, Oh, well, I got an excuse of why I'm not going to do it this time. No, it's, I made you a promise, I'm going to deliver on that promise. And he delivers on it. And then you close on the property, and then take it from there.

Yeah, so we closed on the property, we rehabbed it, it was, you know, stressful, as hard as one of the first rehabs that we had done as a company. You know, while like I said, the call earlier that the contractor got kind of flaky on it. And it was just a life lesson all the way around, you know, and it's like my first view, and I was like, man, is this is this the right thing for me. But we just kept ironing out those issues, you know, and it took longer, obviously, than what we thought because of the issues that we had had to pay extra money. But still, like, even with $50,000 into it, and only paying $100,000 for the property, it was really low risk. But at that time, I'm looking back thinking, like, I felt like it was the biggest risk that I was taking in my life. And I was like, really, like, there's $100,000 piece of property. But it meant more than that, to me, it meant, like everything that we were trying to accomplish, you know, and like, we couldn't screw this one up. And if we failed here, how could we move forward, and looking, you know, looking at where I'm at today, you know, like having, you know, like multiple projects going on over probably like close to $2 million in private money being lent to me, you know, certain times, you know, like going that $100,000 deal, served a lot of lessons, but also gave me a lot of confidence, which is cool. I think it's a good place to start. And you have these highly motivated leads. And what's interesting about that, you know, kind of pushing forward and thinking about the next thought process, and what do you spending per month on Google Pay Per Click, you know, we're at that time, we're only spending like, $500 per month on Google Pay Per Click, there's a really low ad spend, you know, and we can burn it up really quickly in a day. And that's the thing with your ad spend and Google, you have your ad spend that goes towards keywords, right. So some keywords cost more than other keywords. So the niche keywords are usually a lot cheaper, but like the mainstream keywords, like, you know, sell my house fast, you know, is going to cost more it might cost you $25 a click, you know, so getting into those niches and kind of being specific towards your community is really smart, because in a larger ad spend to go further to really solve those targeted problems for people. And I think that, that was kind of our success with that, because we, I think we're on about month three, like I said, when we close that deal. And so at that time, we could have only had 1500, maybe $2,000 into the whole process, you know, the whole process of Google Pay Per Click at that time, it couldn't have been much more than that it was was pretty low, you know, so to get a deal for $100,000 and expense, you know, essentially, let's just say worst case scenario $2,000. And you think about maybe we had 10 leads or 15 leads, so if it said so what are we paying like 2000 divided by 10 What is that like? 200 bucks a lead, something like that. So that lead essentially, you know, you know, segment it out cost us worst case scenario 250 bucks, they get it to get a house for $100,000 to put a $50,000 rehab that had a resale price at that time. $290,000 or $275,000 pretty crazy.

And what was your net? You netted? What like 50 75,000 bucks on it.

No. So we kept You know, so I was like, Well, we were kind of on the mindset, we wanted to keep this place and do, you know build more rental properties at the time? And in a local area, so we kept another two years. And so we refinanced it for another two years. We just sold it this last summer. For 320,000. Sorry, necklace, technically $170,000.

Jesus. Yeah. So let's, let's just let's just be real conservative on the numbers here. Yeah, you say it's 200 bucks a lead, I'm gonna say none of those other leads up until that point converted. So you had $2,000. To get that deal, your first deal that you actually ate and purchased for $2,000. And your return on investment was $175,000. You guys are there. This is the beauty. This is the beauty of being able to find your deals. So if you're listening this podcast, and you're like, gosh, you know, this is a pretty good podcast, but I don't know, I kind of like other podcasts, I think you need to really listen closely, because we're giving you or giving you ideas that can pocket hundreds of 1000s of dollars, or over $100,000 or over 50. Or if you want to be really conservative over $25,000. So like, these are really good ideas. Now, I know what you're thinking, you're thinking, Okay, well, yeah, you can talk about it. But how exactly do I do it, you probably have a million questions. And that's why we're going to go back. And we're going to create an asset for you guys that you guys can download. Because Robert and I talked about this on a strategy, so that you can literally download something. And it's like, here's our strategy, and you can have it, here you go and run with it. Because, again, that's what the value driven investor way is. That's what the value investor podcast is. And that's exactly what Grando and I are all about. We're all about helping you get out of the survival phase, you guys. And that's why we're giving this stuff away. And I've had multiple people ask me, you know, I'm listening your podcast guy, and you're giving away all your stuff, why would you do that? And I said, You know what, I believe in abundance. And you know what I also grant and I believe that what goes around comes around. And if we can help other people, then you know what, in one way, shape or form other people are going to help us and I feel like Man, this episode, and then the drive for dollars. And then our next episode that we're going to talk about, is going to deliver a lot of value here in the beginning of the year, in the month of January, if you're thinking about trying to do something different Grando, do you have anything else you want to add to obviously your awesome story and your awesome execution on how to use Google Pay Per Click to get more deals?

Yeah, so I think the last thing that I would add to that you make a deal that's even 5100 $170,000 Or you know, your net something quick on it, the next thing I would do is probably start looking at hiring a professional to manage those ads, because they can optimize them focus on a lot better than what you can, because you're not a pro, like I'm not a pro like talking about this, I can give you the nuts and bolts, I'm not a pro, you know, I'm not that guy everyday looking at it. If you can, you know, spend an extra, you know, $500 a month and have somebody manage those ads, you're probably going to get some really good results over time. So the most important thing is, and the biggest takeaway that I would tell anybody, whenever you're working on a system, you have to figure out how to eventually take that system and hand it off to somebody that's an expert in it to really optimize it. And I think that's what the most important thing is. So if you make 100,000, save $10,000 out of it, you know, 15,000 market for the Google fund that just made you that money, that pay per click fund, and say this is going towards that, and I'm not touching it. I'm hiring the professional to help you with it. That's the biggest thing that I think that I can tell anybody. That's great advice,

man. That's great advice. So hey, you guys, after you've listened to this episode, if you wouldn't mind going to iTunes or Stitcher or wherever you're listening to this podcast and and give us a review and give us a thumbs up and give us a comment. And if there's anything go to our Facebook page valued an investor, Facebook page, or Instagram or whatever, we're all over the place YouTube page, and give us some feedback. What other strategies have you heard about? Do you want to know more about what did you think about this podcast and and your feelings on how to generate fi and find deals through Google PPC? Because did we cover everything? No. Did we get deep and deep and deep into exactly all the different things like the SEO and the keyword strategy and all the stuff that goes into it? No, because we don't have enough time to do all that stuff. But the more feedback that you give us, we can create something for you so that we can answer all these questions. But you know what? The next podcast is going to be fantastic. I think we're talking about how to use Facebook to get more deals, right? Yeah, that's

another great one. Oh, that's another great one. so radically different techniques and a lot different cool things you can do with it, man, I'm excited actually talk about that one too. And that's the exact same path that we took with Google ads that we've done with Facebook and now we have somebody managing that too for our company. And again, that's that's huge success there.

Exactly. Alright, man. Well, we're out and we will tune in with you guys next

week. See ya.

Transcribed by https://otter.ai